The Rue Neuve, a completely pedestrian street, is bordered by Place Rogier and Place de la Monnaie. Surrounded by squares and passageways, Belgium’s leading shopping hub has developed around fashion and personal goods. As the busiest pedestrian street in Belgium, Rue Neuve is home to major international brands as well as City 2, the largest urban shopping center in the country.
Brussels’ Rue Neuve is a true paradise for shopping and consumption, where you are sure to find exactly what you’re looking for. But nothing stops you from simply strolling through to clear your mind and soak in its lively atmosphere. The neighborhood is truly perceived as an open-air shopping mall, offering everything one might desire for personal fashion and accessories.
Be sure to walk through the Passage du Nord to experience its unique character and atmosphere, set in early 20th-century architecture with a more upscale selection: an oyster bar, a traditional tobacco shop, a cutlery store, and high-quality sandwich shops. The architectural setting, the terrace of the Hôtel Métropole, the movie theaters, and the bridal and evening gown boutiques around Place de Brouckère and Boulevard Adolph Max are also well worth a visit.
