The holiday season is fast approaching, bringing with it the annual must-do shopping sessions. The perfect solution? Local Friday. For four years now, it has established itself as a go-to guide and, above all, a responsible alternative to the Black Friday frenzy. From November 24 to December 1, discover a selection of Brussels shops united by a common goal: promoting local, ethical, authentic, creative, and friendly consumption. Highlighted addresses where customers will be treated all week long.
This year, Local Friday is ready to spoil you!
Think flowers and plant workshops for this holiday season!
Ave Natura (Tanners Street 54) invites you to a green break in the heart of the Marolles. A specialist in indoor plants and handmade terrariums, the store also offers workshops to create your own mini green world. During Local Friday, every customer will leave with a packet of native flower seeds to sow a bit of nature in the city. Nearby, Resyne (Old Wheat Market 7) reinvents floral art with a strong ecological conscience. They only work with seasonal, local, and organic flowers. The arrangements, true works of art, are displayed in recycled vases or preserved in resin. Don’t forget their textile workshops, with 15% off all week during Local Friday, plus a free flower with every bouquet purchase. And for the weekend, Justine and Mathilde are going the extra mile: enjoy exclusive discounts on their creators’ products — 20% off when you buy two or more pieces from Maxime Matthieu, Boom, Mana and Resyne, and 15% off your second item from Oyl, Susanne Fischer and Alga.
Looking for elegance but sustainable?
In the Dansaert district, jeweler Els Vansteelandt (Monk’s Rampart Street 15) makes Brussels craftsmanship sparkle. Her unique creations combine gold, gemstones, and contemporary design. For Local Friday, she offers free cleaning of your favorite jewelry and an exclusive gift with every December purchase.
Another icon of ethical style, Natacha Cadonici (Coal Market 62), has championed sustainable and feminine fashion since 2007. Her bold cuts and fabrics from responsible stocks celebrate freedom of movement and natural elegance. In her shop, every piece tells a story, and you can be the heroine. During Local Friday, every purchase comes with a beautiful belt or free access to an upcycling workshop. Even just passing by, you’ll receive a small gift.
Aesthete Kidswear, a favorite stop for Brussels fashion lovers, offers organic cotton pieces with colorful prints for children. Throughout the event, clients receive a small gift and a €20 voucher for every €100 spent. And if there is one concept store not to miss in the capital, it’s Appart17. Their selection of trendy clothing and accessories is perfect for your holiday shopping, with plenty of small attentions during Local Friday.
Design and local curiosities
Brussels design is also expressed through inspiring places. Just steps from the Royal Park, Reliek (Teaching Street 26) highlights vintage treasures and characterful objects. Retro furniture, antiques, Belgian crafts: everything is carefully selected to give meaning to your décor. Founder Nicolas Speck offers 20% off to local shoppers from November 24 to December 1. For a more minimalist approach, Atelier Kumo (Rollebeek Street 36) celebrates the softness and poetry of daily life. Japanese influences and Scandinavian design combine in stationery, ceramics, incense, and “home” creations. The entire shop and e-shop have 15% off during Local Friday.
Nature & Aventure
Sustainable mobility also has a Brussels ambassador: SUGG (Laeken Street 86), a young brand of electric bikes designed and assembled in the capital. Its flagship model, the Mini SUGG, combines elegance, robustness, and European manufacturing. During Local Friday, a rain jacket is offered with every bike purchase. For those who prefer dry adventures, nothing beats an escape room afternoon. Bomb Squad (Ravenstein Street 29), a concept store with a street vibe, combines detailed sets and physical challenges. Enygma (Albertine Square 3) immerses visitors in interactive worlds – from wizard school to the Nautilus – where puzzles and cooperation rule. Each scenario promises an hour of adrenaline and laughter. And for Local Friday, you can enjoy a 20% discount at both escape rooms when you book on 28 November for the date of your choice.
Eat and pose
And during your shopping day? Dine at Local Friday establishments! Start your morning at La ÇAÍ (Herbs Market 33) for a healthy breakfast, refuel at lunch with gluten-free specialties at Tapiocaria (Butchers Street 12). Throughout the whole Local Friday week, enjoy 20% off your purchases at Cai and Tapiocaria! And end your evening at Vertigo. Small attentions are prepared for you everywhere.
At the Sablon, Vertigo (Rollebeek Street 7) combines gastronomy and mixology in Brussels’ oldest inn. Creative cocktails, sharing plates, and cozy ambiance, with a sharing plate offered for every two cocktails purchased. Laboriver (Van Artevelde Street 45) captures the day’s memories. This independent lab has celebrated analog photography for over 15 years, appreciating grain, light, and patience during Local Friday.
And to extend the experience: Be-Here!
Be-Here (Dieudonné Lefèvre Street 4, 1020 Brussels) also joins the celebration with a special “Be Friday Here” on Friday, November 28 from 4 PM. Tastings, local producers, promotions, food & drinks, and an apero in a friendly atmosphere, with games and a bouncy castle for the little ones. A perfect way to experience the spirit of Local Friday differently, in an iconic space dedicated to the circular economy, sustainability, and sharing.
